WEBSITE USABILITY ANALYSIS

What differentiates Idea Design from other web design and usability companies is that we specialize in website usability. Usability refers to the degree of ease with which people can use a website in order to achieve a particular goal. Website analysis brings a user perspective to the definition of website infrastructure, which is the keystone of a good web site and accounts for 80% of the quality of user experience. Proper planning, research and adherence to usability best practice in this critical phase results in an easy to navigate site that supports frequently accessed information and tasks that match the visitors' intent, while meeting the business objectives of the site owner.

We will identify and recommend solutions to tactical and ergonomic site elements that may be confusing, frustrating or distracting users, causing low conversion rate of site visitors to customers and undermining branding efforts and the business goals for the site. We will analyze your web site from the perspective of primary user profiles, with particular attention to you home page, category landing pages, product pages, and the store and checkout process for e-commerce sites. These services are especially recommended for clients who are building a new website or redesigning an existing one, especially for poorly performing websites and pre-launch of sites in development to eliminate usability pitfalls.

Site Analysis Package • Analysis of HTML code • Analysis of layout, text, graphics, and overall uniformity • Analysis of internal navigation • Analysis of downloading speed • Analysis of effective audience targeting

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Findability Analysis Package
• Analysis of visible elements (graphics, text, keywords, title tags, and links)
• Analysis of invisible elements (meta-tag keywords, meta-tag description, alternative text)
• Analysis of site architecture (HTML, style sheets, scripting)

Marketability Analysis Package
• Industry analysis and target market analysis
• Targeted keyword popularity
• Analysis of competition (locally, regionally, or nationally)
• Associate site research for link development
• Placement and positioning across major search engines
• Analysis of website statistics (traffic level, number of visitors, most (and least) frequently visited pages, etc.)

Usability Analysis Package
• Testing the effectiveness of your site using real web surfers in real time with real queries of your choice, in a controlled and monitored human environment.
• Instruction and questionnaire form devised with client's end-goals, and applied to all test subjects.
• Overall assessments provided for each individual and the group in regards to their browsing experience on client’s web site - including ease of navigation, number of clicks to complete goals, level of understanding, and their impressions of the site before and after testing.