SEARCH ENGINE OPTIMIZATION

The objective of search engine optimization is to increase visits to your website by ranking very high in the results of searches using the most appropriate keywords describing the content of your site. If you want new customers to find you within the millions of other websites, this is essential. Not only will a successful Internet marketing campaign drive search results to your website, but it may also involve other components, such as paid advertising on search engines and other pages, building high quality web pages to engage and persuade, addressing technical issues that may keep search engines from crawling and indexing those sites, setting up analytics programs to enable site owners to measure their successes, and making sites accessible and usable.

Idea Design provides a variety of options for increasing your site's search engine visibility:

Keyword Research Site Design Analysis Site Submission and Monitoring Web Marketing Training

Get a Custom Quote

Keyword Research
All successful search engine marketing should begin with customized keyword research. The most effective search engine marketing campaigns have a combination of effective keyword selection, optimal keyword placement, and solid link development. Let Idea Design do all the necessary keyword research to determine the best search engine and directory keyword phrases for your business.

Site Design Analysis
Very few people design websites with search engine visibility in mind. Often, simple modifications can help your site achieve better results in the search engines. The architecture of the website, including its internal link structure and navigation, as well as page-specific content, can be modified to allow search spiders to navigate through the whole website. And the best part is that a good navigation systems imparts an excellent experience to your customer, increasing the likelihood that they will visit again.

Site Submission and Monitoring
Idea Design can also submit your site to the search engines that tend to deliver the most effective results, such as AltaVista, AOL Search, Google, HotBot, Yahoo, Lycos, and MSN Search. We can also assist you with directory submission (Yahoo, Open Directory, etc.). In addition, we can provide site monitoring on a quarterly basis for a very reasonable rate.

Web Marketing Training
No one knows your web site as well as you do, we have often found that training your company or a few select designers in your company is more a cost effective solution. We can provide training on keyword research and placement, HTML coding, and search engine optimization techniques. This will help you write more effective titles, meta tags, and other website text in the future to maintain your improved visibility. Tailored training is available for different learning styles and skill levels.